4 Tips for Keeping Online Followers engaged

Social media has become an important element of maintaining contact with an organisation’s constituencies. For NGOs, Community groups, social activists and other civil society actors, engaging online followers through Facebook, Twitter or Instagram means enlarging the space for participation in your cause. Here are 4 tips for keeping your followers engaged and active.

1. Make sure that your organisation’s purpose, goals and objectives are clearly stated on your social media platform. This way people who join or follow your organisation’s page are able to identify with your cause.

2. Ensure that you provide periodic feedback on what your organisation has accomplished and how this compares with the goals you have set for a given time period. This will provide accountability to your online constituencies and make them feel invested in the success of the organisation.

3. Provide opportunities for getting feedback from your followers. Ask questions about what they think about certain events or actions your organisation has taken. Do they agree with your methods? Do they feel the organisation is making an impact? Getting feedback from followers lets you know if you are addressing the needs they think are important.

4. Provide usable content. Making your followers knowledgeable about your cause enables them to become more active participants in moving the agenda forward. Using memes, posters or infographics is an excellent way to communicate important issues in a way that is easily understood and absorbed by followers.

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What is CEDAW?

The Convention on the Elimination of Discrimination Against Women (CEDAW) is an international human rights treaty whereby Governments agree that they will implement measures (policies, laws, resources) to ensure that women and girls enjoy the same rights, freedoms, opportunities and outcomes as men.  


The Convention defines discrimination against women as

 "…any distinction, exclusion or restriction made on the basis of sex which has the effect or purpose of impairing or nullifying the recognition, enjoyment or exercise by women, irrespective of their marital status, on a basis of equality of men and women, of human rights and fundamental freedoms in the political, economic, social, cultural, civil or any other field.“

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Are You An Advocate? Yes, You Are!

Anyone can be an advocate. Being an advocate means

1. You feel strongly about an issue

2. You are taking positive actions to help influence change

There are many simple and creative things each of us can do to help make the world more equitable and just.

Here are some everyday things that you can do to become an advocate in your own life and for others.

1. Learn more about whatever issue you feel strongly about. Read books, blogs, newspaper articles, attend conferences and public consultations.

2. Tell your story. Let others know about your experiences; this helps raise awareness and helps others relate better.

3. Share links to articles, causes and events

4. Start conversations among your family and friends, learn other viewpoints.

5. Write a letter to the editor of a newspaper and share your point of view on a current issue.

6. Write a letter to the Management of your company if you think you and others are being treated unfairly.

7. Ensure your actions, speech and behaviour reflect your principles and beliefs.

8. Speak up when you hear friends and co-workers make offensive or derogatory comments about a group or cause that you believe in.

9. Volunteer with an organisation that supports your areas of interest

10. Encourage your Company to support an NGO, sponsor an event or special interest group

11. Believe in yourself! Your thoughts and opinions have value.

There are many other simple and creative ways we can all work towards making a more equitable and just world.

What are some of the ways you advocate?

check out our discussion on facebook 

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Gender Stereotyping

Gender Stereotypes are simplistic generalizations about the personality traits, attributes, characteristics, abilities, value and roles of men and women.

Gender Stereotyping can be discriminatory because it limits individual freedom and potential, pressuring us to conform to preconceived notions about the roles of men and women (in the home, in the workplace, in our relationships) and preventing us from exploring all our talents and skills.

Can you identify some of the ways in which gender stereotyping has influenced your choices or negatively impacted your life?

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