Strategies used by Caribbean CSOs to Engage with their Online Constituencies

Between April and June 2016, The WomenSpeak Project conducted an online survey with 26 civil society organisations in the Caribbean region that are using the virtual space to engage with constituents. The following is a summary of the engagement strategies they identified.

Push strategies (Strategies aimed at promoting the organisation, building the community and encouraging constituents to become more active in the organisation and its projects.

84% use the virtual space to invite constituents to in-person meetings or socials
76% for sharing information about the organisation and its plans
69% use community building activities such as sharing stories and creative work of constituents
55% use the online space to recruit volunteers.
50% for mobilization (petitions, protests, letters)

Pull strategies (Strategies aimed at creating deeper dialogue about key issues, allowing constituents to participate in sharing their ideas and concerns so that the organisation’s strategies are, in some part, informed by its constituents.

57% interact with constituents via Facebook chats
27% for online surveys
30% twitter chats
15% virtual events such as webinars and Google hangouts

What do you think this says about the ways in which CSOs are engaging with their constituents?

Lorna Goodison

The Womenspeak Project will be hosting a writing workshop for women entitled “Your Story” at @bocaslitfest on 30th April 2017 10am to 1 pm at National Library, Port of Spain. Register at to reserve your spot. Cost $100.00. Spread the word! It’s going to be a transformative event.


Disruption vs. Organisation


On January 6th 2017 several Trinidad and Tobago NGOs gathered at the Hyatt Waterfront Plaza at Parliament headquarters for the “Side by Side We Stand” rally against crime. The event was organised and initiated by a group of concerned citizens who came together in response to a call from Sunity Maharaj – a well known journalist and political commentator- to plan an action in response to the murder of Shannon Banfield and the spiraling crime problem in the country.  Over the course of approximately 3 weeks the group met with other NGOs to stage the event carded for the January 6th, 2017 – the day of the first sitting of parliament for the year.  

I did not attend the event but managed to pass by and take a quick look. I also followed the videos and comments on Facebook and various media coverage. Several questions emerged for me as someone interested in building knowledge around civil society and governance issues.

1. Message and Branding

The impetus for the action stemmed directly from the recent murder of yet another woman – Shannon Banfield. Yet the January 6th protest/rally/solidarity event seemed to lack a specific focus. Instead many civil society groups came together to protest? crime. But there were talks of procurement bills, posters calling for banning fireworks and getting help for the mentally ill. It seems that the various civil society groups came together to show support for addressing crime but there did not seem to be a clear message or policy action as the basis for the action.

Unlike the protests in Feburary 2016 re the Asami Nagakiya murder, there was no specific action or ‘ask’ as the basis. The protesters at the Feb 2016 event wanted something specific – for the Mayor to be fired.  And the reason was clearly articulated – because his comments promoted rape culture and blaming the woman for crimes committed against her. It was not just a vengeance action but one that identified the importance of the state’s responsibility in communicating messages that unequivocally denounce violence against women as a key policy premise.

At the Jan 06 event there wasn’t a specific rallying cry behind which all civil society groups could get behind. Yes, there are million problems wrong with the policing and criminal justice system in Trinidad and Tobago, but a protest should have a specific purpose, if not for  sake of creating a really good chant. A good chant is important for so many reasons – It conveys a clear message about what you want, it unifies people, and it brands the event. Which brings me to my second question

2. Disruption vs. Organization

What exactly was the civil society event? Was it a protest? Or was it as reported in the media “a kick off” of a larger series of activities to be initiated by civil society to fight crime. If it was the latter, I think an opportunity was lost.

What brought people together in the first place was Shannon’s murder. And it is less useful  to try and figure out why this murder and not the many others was a catalyzing force than to seize the opportunity to galvanize people to action. The newspaper reports (sadly) that the plan is for civil society to come up with a DOCUMENT (insert womp womp music here).

Listen, organization is good and necessary to be able to implement well thought out plans. But there are hundreds of very good documents all over Trinidad with some of the very same recommendations that this group will also come up with. What we need is a shift in the policy space. And that doesn’t often come from nice orderly negotiation. It comes from disruption. Governments are unmoved by emotional pleas but if something gets in the way of them conducting business as usual, they will be forced to listen.

I note that the Minister of National Security was invited to attend and made a nice little speech where he told those gathered that it was the community who were best placed to fight crime, totally absolving himself and the state of responsibility. He came, had his say and proceeded to make his way out when he was confronted by a few persons who asked him directly what was he doing to stop crime. This for me was actually the most important thing that happened because it put the focus back on the state and its accountability. However, in the interest of moving things along smoothly, those shouting at the Minister were told to quiet themselves so the next speaker could come up and give a prepared speech. Don’t get me wrong, what civil society leaders have to say is very important but I question whether that was the time to do it. My understanding was that this event took place in front of parliament to ‘disrupt’ their proceedings and make them answer to the people. But that didn’t happen. Every Minister came and went cool as cucumber. Nobody asked them for anything and the Minister of National Security came, blamed the people, grinned, shook hands with folks and coast out. Meh.

3. Data and Monitoring

I think there should have been a specific policy ‘ask’. You eat a whole cow piece by piece but there needed to be at least one immediate action that civil society should have asked government to put in place. Perhaps something to do with police accountability.

I think one really good way that civil society can impact the policy space is by monitoring and data collection. Evidence based policy is most effective in addressing the root causes of societal problems. I note the introduction of the CSAFE App – a collaboration between the NGO Powerful Ladies of Trinidad and Tobago (PLOTT) and the Ministry of National Security. This app seeks to map crime and involve citizens in identifying where crime occurs. I wonder though, if for civil society it may not be more important to map police response to crime. One of the biggest issues citizens have with crime is that the police do not respond, do not take effective action in a timely manner to stop crime or resolve investigations. Wouldn’t it be great if we had an app where citizens could document when they reported a crime, type of crime, police station, response from police and whether or not they got justice? Wouldn’t this tell us so much more about the challenges experienced in policing? Wouldn’t it make police stations/ districts more accountable?

4. Civil Society and Partnerships

As civil society moves through the process of collaborating with state agencies and the private sector, I would like to caution that it can be so easy to get co-opted and lose sight of your purpose and the interests you serve. We can’t get very far without collaborating with the state but very often offers to sit on various boards and advisory committees find civil society representatives assuming the values and objectives of the state while losing sight of the interests of their constituents.

Similarly, branding your civil society action with that of a private sector partner could be misconstrued as partisan and elite. While the private sector should contribute to civil society actions, they should ‘add’ their own voice to the policy space rather than speaking in the voice of civil society.

Finally, hindsight is 20/20 and every action we take is an opportunity to learn and advance our cause. I applaud the action by civil society and especially find the amount of collaboration and networking to have been a formidable achievement. I think it’s a great start to a new phase in our collective consciousness as a society where the continuous work of civil society over the years will bear fruition.


Who does violence against women affect? Everyone. We invite you, your team, network and community to join us on March 8, International Women’s Day as we discuss violence and what we can do about it in our communities, workplaces and on the streets of Trinidad and Tobago.

The Town Hall starts at 7:00 pm at City Hall, Port-of-Spain, but we encourage you to join us at 5:00 pm in Woodford Square (opposite City Hall), where we will be gathering for a vigil to honour the women whose lives were taken last year, as a result of violence.

Some of the issues we will be looking during the town hall are:

  • What is violence against women?
  • What is gender based violence?
  • What local and international laws do we have that protect women and children against violence?
  • What are some of the gaps in policy and who do we need to talk to to improve them?
  • How do we build grassroots organisations that can protect vulnerable community members?

The Town Hall starts at 7:00 pm at City Hall, Port-of-Spain, but we encourage you to join us at 5:00 pm in Woodford Square (opposite City Hall), where we will be gathering for a vigil to honour the women whose lives were taken last year, as a result of violence.

Who are we?

Women. Men. Teachers. Psychologists. Actors. Journalists. Fashion Designers. Farmers. Photographers. Home-makers. Students. Mothers. Office workers. Concerned citizens of Trinidad and Tobago.

We all have a part to play in creating a safer society for women and children.

For more information – please contact the coordinators of the “Say Something” group – Angelique V. Nixon Jacqueline Morris Khadija Sinanan Tillah Willah Stephanie Leitch Amanda T. McIntyre

Email –

For Press and Media, contact Stephanie Leitch or Jacqueline Morris or email us at


Anatomy of a Protest


On Friday 12th February 2016, over 100 women and men gathered at Woodford Square to protest the statements made by the Port of Spain Mayor – Raymond Tim Kee – that suggested that women are  responsible for protecting themselves against violence by ensuring that their behaviour and dress are not vulgar. He made these statements while discussing the murder of a Japenese woman – Asami Nagakiya – whose body was found clad in a carnival costume in the Queen’s Park Savannah.

Many people do not understand why the protest was called, nor see it as a legitimate issue or think it will change anything. I was there and I thought it was extremely successful. Here’s why.

1. There was a clear message, constituency and policy action as the basis.

Many people belabour the fact that there have been many murders of women, men and children and that no protests were held. Why this one?

Protests are used as a means to highlight an issue that might not otherwise receive widespread attention. This is particularly important when dealing with issues that fall outside the mainstream discourse. The protest organisers clearly articulated the issue – that women should not be blamed for the violence perpetrated against them, regardless of their behaviour and dress. And this message hit a nerve with people in the country. Daily we are bombarded with stories of women who are killed in domestic violence situations, raped, trafficked. It seems that nothing can stem the tide. People understand that the core of this type of violence is a gendered one. One in which women’s autonomy over their bodies is not recognised and where femaleness is devalued and held to unreasonable standards of decorum.

The people ‘got it’. As evidenced in the 10, 000 signatures on the petition circulated by Womantra, people clearly understood and accepted that the messages that the Mayor espoused were wrong, dangerous and unacceptable. Not only did they sign on to the petition but left comments which further iterated that they would not tolerate victim-blaming and attacks to women’s autonomy over their own bodies. 10,000 people were willing to sign their names. When was the last time such a large constituency of persons in Trinidad and Tobago were willing to take a stand on an issue in such a public way? And another 700+ people indicated an interest to support a protest on the issue. Finally 150 braved the Friday traffic and midday sun  at Woodford Square in addition to several media and passers-by who even if they did not support the message, heard the message.

And there was a clear policy action and strategy attached to the protest. The organisers read the letter that was delivered to the Mayor identifying what they were protesting and what they wanted to happen as a consequence of the protest. So that people participating not only got a chance to express their outrage and pain, they also felt that they were part of an action that could result in a policy change – specifically a change in the way public officials and the whole of the public service respond to issues regarding violence against women and more generally how gender can be mainstreamed into work of all Ministries and public institutions.

2. There was real ‘participation’.

What I admired most about the organisers of the protest is that they made sure that all present had a chance to not only express their feelings but share their ideas on developing solutions to the problem of  victim-blaming and the society’s lack of awareness about gender issues. The organisers, after delivering the letter to the Mayor’s Office (who of course didn’t even have the decency to show up for his constituents), asked everyone if they were still in agreement with the call for the Mayor’s resignation. Yes. People then came forward and offered their solutions which included –

  • Development and distribution of a gender- training toolkit that could be used in all manner of civil society groups, communities, clubs, churches.
  • Lobbying schools to include gender-sensitivity training in their curriculum
  • Using drama and the arts to promote messages about gender-equality
  • Making continued calls, sending letters, emails etc to public officials including the POS Councillors regarding the issue.
  • Getting the media to devote more attention to sharing information about gender and equality issues.

The discussion reached its most poignant when a little girl, no older than nine years old, came forward to express her view on girls, self-esteem and standing up for their rights. If nothing else was accomplished on Friday, I am satisfied that that little girl is building a future where she knows she has rights and is brave enough to stand up for them, even if she feels scared.


3. There is a plan for Next Steps

The organisers of the protest and other partners are making plans to ensure that action on this issue is sustained and expanded. We are well aware that even if the Mayor does demit office, the problem is one that will require long term intervention. At the protest I was able to identify people from various women’s groups, artists, people working in Ministries, environmentalists and the media. This is a great moment to be able mobilise  and created linkages and networks to advance the work.  We know that change doesn’t happen in a day, but we also know that we need to have a critical mass of persons across civil society – not just women’s organisations – that buy-in to the cause and are willing to not only lend their support but their labor and resources to help ‘action’ these next steps.

What will be critical now is devising a series of actions at different levels and scales that will keep the issue on the table. Strategies will be needed to periodically revitalize the message while at the same time having consistent lower profile actions that work at the institutional level – (development of internal policies, monitoring of actions and compliance, education and training). Already, one of the superintendents who provided crowd control at the protest has agreed to have gender-sensitivity training for his officers once the proposed toolkit is developed. Yay! Already another great outcome.

Finally, I applaud Atillah Springer, Stephanie Leitch and Angelique Nixon for their leadership on this issue. Now it’s time for the rest of us to do our part.

Ladies Not So Free

Ladies Not So Free